Trademark laws in the United Arab Emirates Research Paper

Trademark laws in the United Arab Emirates - Research Paper Example The symbol trademark of this company that indentifies its products is swoosh, which is a trademark that ranks as one of the best, among the most recognized and popular logo in the world. The symbol of trademark was designed in 1972, after the owner of the company, which was then known as the Blue Ribbon Sports, required a symbol that would effectively indentify his products, and thus serve to allow him more of inventory control. Thus, the symbol was designed to represent one of the wings of the Greek goddess of victory, called the Nike. This goddess served as a great inspiration to the ancient Greek warriors, granting them courage and strength to gain victory in the battles (Coleman, 19). Thus, this symbol was designed to represent the products of this company, signifying winning, achievement, as well as excellence (Smith, 6). This did tally very well with the image that the ancient Greek Goddess Nike was associated with; commonly having the then Greek warriors, believe and attest to the fact that when they went to a war and won, then they said it is Nike. Thus, swoosh, previously referred, as the stripe became a symbol of victory, which is evident of the company’s brand worldwide. The owner desired a symbol that would show an element of movement, which is represented by swoosh, a symbol of progressive growth and achievement (Coleman, 22). The symbol was registered in 1995 as the trademark for the Nike Inc., and, is solely responsible for the successful brand identification and success. The rules governing Nike and its use of swoosh trademark applies inform of regulations, that restricts any use of its trade name or the logo for any commercial purpose, other than for placing an order or purchase of the Nike products. Under the copyright regulation rules of this company, anybody is prohibited from modifying, copying, or reproducing the company’s trade name or logo to represent any other product that is not a brand of this company (Smith, 7). Anothe r of the regulation guiding the company’s use of the logo and its trade name is the fact that the company has issued a warning that any order placed with the company can be cancelled at any point. This can happen even after the order has been confirmed, should such an order placement be deemed inappropriate or as an attempt to tamper with the trademark rights of the company (Coleman, 25). An indemnification is issuable to the buyer whose order has been cancelled. The trademark laws in the UAE do not just protect the logo or the trade name. They are attached to the product or services the trademark represents (Ashour, 10). Some example of trademark laws include such laws as prohibits any mark that violates public morals. Symbols of a pure religious nature are also prohibited from being applied as trademarks (Smith, 8). Such laws are relevant and appropriate to preserve the morals of the society, while avoiding confusion with marks of religious entities. However, the restrictio n on the registration of a translation of a previous trademark should be removed, to allow for the improvements of logos and trademarks by commercial entities. Any infringement of the rights of the com

Unit 1 Individual project 2 Essay Example | Topics and Well Written Essays - 500 words

Unit 1 Individual project 2 - Essay Example The managers must ensure that they follow this questionnaire when interviewing the applicants. All the other employees who had applied for the other positions of Messengers, Cooks, Janitors, Security Guards, secretaries, receptionists and workers will be asked the following general questions. The list comprises of twelve permissible questions. It is important to note that there are a number of illegal questions that should never be asked in a recruitment process. These include gender-related questions, questions on the marital status, questions regarding the race, and those regarding the disability status of the applicant. These are sensitive areas that should be avoided at all costs. Religion and Nationality questions should also be out of the picture. Age and the birthplace questions should also not be asked. With this in mind, the rights of the employment candidates will be preserved. Krannich, Caryl Rae, and Ronald L. Krannich.  Job interview tips for people with not-so-hot backgrounds: how to put red flags behind you to win the job. Manassas Park, Va.: Impact Publications, 2004.

Wine War Essay Example for Free

Wine War Essay What changes in global industry and competitive dynamics led france and traditional producers to lose market share to challengers from Autrala, United States, and other New World countries in the late twentieth century? All over the ages, European countries were alone on the world wine market. They have a great heritage in production and are known and appreciated in all countries. They tried to exportat their products but they had faced problems ( like transportation which is extremely expensive and wine that don’t travel well). Also, producers tried to find solutions like new packages (glass bottles in the 18th century and early the 19th) but this was done outside a competition point of view. Unfortunately, the solutions found was not very elaborated and did not allow French wine to be largely spread in the foreign countries. They did not though that this non-satisfied demand in international countries would lead them in a â€Å"wine war†. Complex national and European Community legislations (taxes on exportations, little possibility to transform the wine and to create new excisting products around it, high cost of roduction ) added to the transportation problems did not allow French producers to satisfy the needs allover the world. Therefore, some countries began producing their own wine and also developed new processus and new technologies to produce, transport and market their product. Until today, United States, Australia, Chile and other countries manage to reach good ranking in sales and good reputation of their products. Their creativity, innovations and lower prices permit these â€Å"New world† producers to follow the demand and understand the new young generations’ and new wine-drinker-countries’ demand. During this time, countries such are France was struggling with legislation and continued to think people prefer French wine because of it’s quality and it’s long tradition. They just looked at the decreasing consumption of â€Å"classic†, â€Å"everyday wine†, without changing anything in their methods until few years ago. Where French producters never did anything to sell their wine, the new producers developed very good marketing strategies, and effective distribution systems. In the same time they also increased the quality of their wine and reached good opinion in wine drinker mind. The brand power that has been developed around these alcohol products allows international wine companies to defeat the French very high quality wine.

Collaboration Between Architects And Artists Cultural Studies Essay

Collaboration Between Architects And Artists Cultural Studies Essay Architects and artists speak two different languages and think in different ways so what happens when they work together? Can an architect create a space that enhances and reveals the artwork designed within it? Can architects and artists collaborate together in one mission and produce an-art-piece-building? Can a building be artistically designed and at the same time able to function? The answer to the previous questions will definitely be yes. And numerous numbers of buildings and architectural projects prove that to be right. Art has become an approach that changed the practice of architecture forever. It has widened its possibilities and made it more open and able to communicate with humanity and the environment. This collaboration of the two different minds; architects mind and artists mind, can result with a product neither one could have achieved alone. Its a very common and big mistake to separate architecture from art, especially since that the history of architecture itself actually relates back to art school. Many people have forgotten that Michael Angelo, the Italian renaissance painter and sculptor, was the one who designed the Campidoglio in Rome back in the 16th century. Raphael Sanzio designed the Chigi Chapel of Villa Farnesina in the 16th century as well. And Villa Farnesina itself was designed by the Italian painter Baldassare Peruzzi. The history of architecture makes it clear to us that artists have long worked with architects to produce art for their buildings. It is like what once Dan Rice said There are three forms of visual art: Painting is art to look at, Sculpture is art you can walk around, and architecture is art you can walk through. Ever since the 19th century, during the Arts and Crafts movement when the modern age of architecture began, works of architecture started to possess some values of art in them. Architecture became institutionalized in the same schools that taught painting, sculpture and music. And in the early 20th century when the Bauhaus and De Stijl were the dominant styles of architecture the dialogue between architecture and art highly increased and it shifted towards a truly collaborative and integrated process. It is also important to mention that the Bauhaus movement was the beginning and the first start of the new modern approach we are living now. Therefore art carries a lot of influence in our architecture today whether you are aware of it or not. Some people find the matter puzzling. They start asking why we need this collaboration between architects and artists if architecture itself is a form of art. As a matter of fact architecture today is less of a form of art and more of a form of engineering. The past does categorize architecture under art but the present sadly does not. à ¢Ã¢â€š ¬Ã‚ ¦ It was not until the radically atomized academics of the late twentieth century that the confounding notion that art and architecture are categorically different professions was established. explained Kent Bloomer in his book The Nature of Ornament. Architecture and art share a lot of similarities. Architects create something out of nothing and so do artists. They both share the ability of transferring whats on their minds into existence. They both deal with the same lines, shapes and forms. And also they both deal with the same elements of nature; color, light, space and time. Besides that architecture and art have a very associated history. During baroque, rococo and renaissance works of art were highly influenced in architecture. Its almost impossible to find one church in those ages where its ceiling wasnt extravagantly painted or its windows very exceedingly sculptured. Works by Gerrit Reitvelds in the 20th century can be a very good example to show the similarities between architecture and art. His Schroder House is highly influenced by the artist Piet Mondrian from the same era. The composition of lines, the arrangement of forms and the abstraction in colors make the Schroder house look more like a huge sculpture rather t han a house or a building. All these similarities that architecture and art both share work as a strong communication system between them both and they strengthen their relationship. This collaboration is nothing but a relationship between these two disciplines. And by knowing all the similarities they have it is very likely for this relationship to be a successful one. Recently the collaborative work between architects and artist has grown successfully. This growth is very significant and it shows that architecture is developing itself. Today, architects are more able to accept the idea of integrating art with architecture than seventy years ago during the post modernism era. Respectable number of organizations has been established in the aim of having a truly integrated relation between architecture and art. In 1991 an organization called Art for Architecture was established and it was the first attempt to dismantle the wall that divides architects and artists. Art for Architecture became very successful and a lot of their projects became award-winners. In 2003, the Laban dance centre in Deptford, London, designed by architects Herzog de Meuron and artist Michael Craig Martin, won the Stirling Prize. Former artist Edi Rama was voted World Mayor in 2004 for transforming Tiranas buildings into art pieces that decorate the entire streets of the city. After all the trouble the Albanian capital was having, Rama decided to re-paint the citys buildings in a riotous array of pattern and color. That act did not only change the entire architecture of the city, but it also brought social transformation. The architecture of Tirana now has become public art that attracts a lot of artists and inspires them such as Olafur Eliasson, Liam Gillick and Dominique Gonzalez-Foerster whose work has become integrated in residential blocks and buildings and turned them into unique works of art. Working with artists acts as an eye-opener to the architects. It helps them to sharpen their thoughts and make them consider their position. Artists do not collaborate with architecture by simply designing a sculpture that can be placed at the entrance of a building or by a painting for the living room. Their involvement can be too fundamental and essential and be a part of the design of the building itself. Bruce McLean, the forerunner of a new generation of artists, with architect John Lyall designed the concourse and underground station at Tottenham Hale, London. McLean was so deeply involved in the project that he helped to come up with the concept. I want to be involved at the outset and not just as an add-on. explained McLean. At Tottenham Hale concourse, McLean and Lyall designed three separate pieces: a 16m-high lit beacon (the Tower of Time), a fountain (the Bridge of Signs) and paving (the Path of People). The idea was to give the people something fun to look at while waiti ng for buses or trains. Lyall saw this project to be a very successful collaboration between art and architecture. The way I feel about the best collaborations is that we start with a bank sheet of paper and work together in free form and what results is something which neither would have thought of separately. I like artists because they have a different eye and way of thinking he explained. McLean is now designing a new foreshore in Bridlington with architect Rayner Banham. The Collaboration between architects and artist does not have to be only for the purpose of making nice looking buildings. Architects Faulks Perry Culley and Rech and artist Martin Richman came up with a great environmental idea to produce electricity! They designed the new incinerator at Tyseley, Birmingham, which burns the waste of households and use the heat produced to generate electricity. Richmans involvement in the project caused a lot of fundamental changes in the architectural side of the project. He replaced the yellow cladding with red ones and he also used the light as an essential factor in the building. Martin introduced the idea of red to highlight the function of the building and its heat so we changed the yellow cladding to red. He also introduced areas of translucent and transparent cladding to show the internal lighting. Says Perry. After his success of collaborating with architects Pelly and Rech, Richman is now working on two other architectural projects. All the previous projects along with many other ones are living proofs that the collaboration and interrogation between architecture and art not only can actually happen, but when it does it results with a huge satisfaction to the architects, artist and also the public. Architect Perry confirmed that the people of Birmingham were very pleased with the outcome of his design with Richman. I havent heard anything from anywhere which is negative. Its all been favorable. And thats something of a first because we architects are used to getting kicked. Explains Perry. Therefore this collaboration promises us with more modern, developed architecture that can communicate with public and be understandable in a better way. It is often argued that art and architecture are totally incapable of meeting each other, especially since architecture deals with numbers, function and mathematics whereas art deals with imaginations, feelings, inspirations and it does not have any function. Nevertheless, this very dissimilarity between architecture and art is actually the reason behind this collaboration, since collaboration is all about differences. If architecture was able to meet art by itself without any interrogations then there would have been no need for this collaboration. But the recent past of architecture taught us that architecture becomes very dull and lifeless without art. Once, Frank Lloyd Wright said Art is the mother of architecture. Even if artists and architects see architecture in different eyes their compromise can be the result of something astonishing and new that no architect or artist alone could have come up with. Architects like to build a building that is slick, fixed and suitable. Artis ts are searching for more brute, independent and confronting approach, as art should be. Towards the end of the project Antoni and I had developed a level of telepathy Explained architect Steve Tompkins about his experience with artist Antoni Malinowski after designing London Community Centre. As a result of combining art with architecture, the latter becomes more human and alive. Art gives architecture the ability to combine beauty and logic in one thing at the same time. Without it architecture will be as boring as accounting. The future of architecture today dose not only lay on the hands of architects alone anymore. It now relies on architects and artists. It is their tasks both to promote architecture to a new level where architecture becomes more meaningful. The future of architecture relies on combining the conceptual approach of artists and the contextual approach of architects. With these two approaches architecture in the next few decades will be starting a new phase where function and art will finally come back together again after more than 70 years of separation.

Vanity Fair Military Wives: Here We Go A Marching :: Victorian Era

Vanity Fair Military Wives: Here We Go A Marching In reading William Thackeray's novel, Vanity Fair, it was very surprising to learn that it was customary for soldiers' wives to follow and accompany their husbands' regiments when they went off to engage in combat. It seems rather odd when Amelia, on her honeymoon, boarded the ship (provided by His Majesty's government) that would take the troop on to Brussels. There is quite a big production as crowds gathered and cheered as the bands played â€Å"God Save the King†, while officers waved their hats and the crew rushed about. It did not seem possible that a major battle was going to take place in which many of the men would never again return to London. According to Andrew Uffindell's Women of Waterloo, â€Å"†¦ many soldiers were married, but only six or sometimes four in each company were permitted to take their wives with them on active service†. After the men had marched off to fight, the ladies who stayed behind in Brussels â€Å"suffered appalling mental tor tures as they awaited news of the fate of their loved ones† (Uffindell). After the Battle of Waterloo, many distraught British wives roamed the bloody battlefield in a state that sometimes bordered on madness. In Godfrey Davies' book, Wellington and His Army, the practice of allowing women to follow after their husbands' regiments goes so far back it is nearly untraceable. The number of women who might go abroad with the army was â€Å"unlimited for officers, but limited for men† (Davies 130). The majority of information available is about the wives whose husbands were in the infantry; much less is known about the cavalry and artillery. Soldiers' wives were restricted, or supposed to be restricted, to six per company and these â€Å"were chosen by lot on the evening before the regiment left its depot† (130). Approximately, there were twenty or thirty married women per company and each would draw a piece of paper on which was written â€Å"To go† or â€Å"Not to go†. The ones forced to stay behind were deeply sorrowful. This does not appear to be the case, however, with the famous ladies of Vanity Fair. What is startling is the general attitude of these British wives during this time of the war. The Duke of Wellington was leading the war against Napoleon and yet the entire party seemed entirely at ease: â€Å"†¦the business of life and living, and the pursuits of pleasure, especially, went on as if no end were to be expected to them, and no enemy in front† (Thackeray 286).

Health and Diet Essay -- essays research papers

Health and Diet Abstract: With my personal life experience I'd like to clarify that a healthy diet and physical exercises help to lose weight. This passage introduces some scientific means to keep fit and, from both sides, indicates the effection that it may have brought along. Another point is that one should choose an appropriate way according to his personal case. Frustration and troubles are often met, but how to deal with them depend on ourselves. What is cricial is about persistence, optimism and rationalism.  ¢Ãƒ ±.Introduction £Ã‚ ºKeeping-fit is sweeping us while some irrational ideas, rather than appropriate ways to lose fat are penetrating into our life. Most people don't employ scientific ways so that body was badly damaged, even never repaired automatically. We recommend appropriate ways which not only perform the function of losing weight, also continue to help to establish personal confidence. One could enjoy the whole process rather than sense some burden. This passage wants to tell us the importance of scientific means to keep fit and take some focus on emotional change when dieting.  ¢Ãƒ ².Body: Keeping fit, at any present time, may fill up your mind. Dieting and sports have come by, playing the theme of the life. Now our focus is on which way to be the best way for you to keep fit. In my grade 3 of senior high school, I weighed 80 KG. I had been embarrassed to be of that kind of figure, when looking at myself, let alone when accepting others ¡Ã‚ ¯ unusual sight and ...

Han vs Roman Attitudes Toward Tech

Kimberly Giron AP World history September 27, 2012 World History DBQ Han society had positive attitude towards technology as some saw it as beneficial to society and others considered it a gift. Roman society had more of a supportive yet demeaning attitude towards technology. There is no doubt that things that benefit people and gift are considered positive. A Han government official (Document 1) wrote to local officials in order to advise them on how to use their technology to prevent floods, showing his interests in maintaining the empire so that it doesn't fall.Not only that, Han Guan, another government official (Document 2) goes against the way the government is monopolizing the making of technology and that technology should be made by the people, since government made technologies are brittle and costing the government more money as not much salt is being produced. It is very interesting that an official would speak against the government, but it may be due to the fact that th e scarcity of salt is costing this official money.Both officials may also be looking to maintain their positions or get higher ones once the emperor sees how well they are looking after the empire, which can only be maintained with the help of technology. Others in Han society consider technology as a gift from enlightened leaders. Huan Tan, an upper-class philosopher (document 3) mentions that Fuxi invented some technology which was efficient and beneficial to society. Fuxi, is said to be a wise enlightened emperor which means that since Fuxi made it, it is no doubt a great gift.There is also some government sponsored history (Document 4) which characterizes Tu Shih as a just and commoner loving man who developed technology in order lift some of the burden of labor off the people. Technology was Tu Shih's gift to the people and Tu Shih, was considered a Fuxi. Therefore this government sponsored historian also considers technology a gift. Roman attitude towards technology was that i s was necessary but that it didn't take much intelligence to make such technology, or in other words, a demeaning attitude.Cicero, an upper-class politician leader (Document 5), considered technology as something for vulgar common folk,not gentlemen. He believed that skill wasn't required to use such thing but, he never mentioned that technology was useless. Seneca, a philosopher and adviser (Document 7) also believed that it doesn't take brains to come up with technology but never attacks it's use in society as he sees that it doesn't matter who made it, but its use that matters.Their attitude must be influenced by the fact that technology was made by the lower class and acknowledging lower class work would mean lowering their pride. Other Roman attitudes were that technology was needed to create beauty. Frontius, a Roman general (Document 8) gives a glowing report on how beautiful technology has been able to make the empire's aqueducts, far more superior than structures in Greece and Egypt. Plutarch, a high official in Rome (Document 6) gives another positive report on the beauty of Roman roads created by Gaius Gracchus which was built with the help of their technology.Therefore, technology is practical, is essential for making things beautiful, but looked down upon as it is used by the lower class. Despite the different societies, it is clear that in each empire government officials and upper-class philosophers tend to share attitudes towards technology. It would be interesting to see the attitudes of common workers and women towards technology as they are the ones who make more use of it.Workers may be most affected by technology as they are the ones whom upper-class Romans consider to be the vulgar people who work with it and brainless people who invent it. In Han societies they would be the ones who produce the salt and also need the protection given by technology. The opinions of women would also provide information on how women were involved in technol ogy and how it affected gender roles. The documents above only provide a view for one class in each society therefore not giving a clear overall attitude on technology in each society.